MATCHBOX

If you have a passion for Italian wine, head for Negozio Classica where you'll find an anthusiasm that mirrors yours.

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WALLPAPER

Negozio Classica is the newest source for those in search of a more esoteric edit of wines and spirits – our favourite of which is their rare Demerara rum...

IN STYLE

We just adore Sant’Eustacchio’s ground, wood-roasted Italian coffee – its low in caffeine and makes a wonderfully smooth cappuccino...

TIME OUT

Negozio Classica

... Sourcing products from small artisanal producers all over Italy, the place is a culinary equivalent of a greatest hits compilation album: food, wines and spirits are widely regarded as the best of their kind in Italy...

FINANCIAL TIMES

... For a glass of wine and many fine labels, Negozio Classica on the corner of Westbourne Grove and Portobello Road is a beautifully conceived wine store, the nearest Notting Hill has to an Italian Bacaro...

SQUARE MEAL

Oenophiles should make a beeline to Negozio Classica, the new site in Notting Hill that combines great wines with Tuscan snacks...

OLIVE

Deli of the month - Negozio Classica

The recently opened Negozio Classica is owned by Alberto Falvo. His passion for his homeland’s produce shows through in the deli stock, much of it sourced from specialist producers tracked down on his travels...

THE COOL FOOD GUIDE - THE INDEPENDENT

... Antonio's cappuccinos, made with the exclusive Sant'Eustacchio wood-roasted coffee from Rome, were being hailed as the best in London. Take a look, also, at the knives from Berti. With handles made from buffalo horn and pear wood, they are the Rolls-Royce of cuttlery...

BECTIVE LESLIE MARSH

... As soon as you walk into this flagship store, you have an immediate sense of being amongst connoisseurs, and it's a very reassuring feeling...

FINANCIAL TIMES - WEEKEND

It's rare to take a moment. In the wine library and reading room at the Falvo family's Negozio Classica, it's compulsory, according to Giuseppe, the manager. "You take your time here," he explains. "You must pause."

Access to this peaceful haven off the west London tourist drag of Portobello Road is through the front of house. This boast shelves heaving with imported Italian produce and fine wines, all for sales - including the owners' own Avignonesi, which you can also enjoy at pavement tables or on stools at a stainless steel bar.

For mental sanctuary, head to the back of the shop. When you reach the reading room, classic Italian Albini-designed armchairs invite you to take up residence. The idea, Giuseppe explain, is a space to contemplate produce the Falvos have been sourcing since 1989. Sitting back with feet up, I image that gentleman's clubs could be like this if the concept had originated in Rome.

Here, I can engage as well as rest my mind. Flat-screen televisions show clips from Fellini classics, and footage of il divine ponytail, Roberto Baggio, whose football artistry - and hairstyle - earned him his nickname. A book shelf houses the wine library. The Corney & Barrow catalogue and a 2000 edition of Slow Food's wine guide allow me to contemplate cellar expansion. The signed copy of Arrigo Cipriani's La leggenda dell'Harris Bar tempts me to plan a weekend in Venice.

For now, as company I take some wine, available by the glass from £3.50 and consider the snack menu. The 50:50 blend of Merlot and Sangiovese would go well with the parmigiano Vacca Rossa, produced from the milk of a rare breed of cow, and specially imported. This time, instead, I enjoy Tuscan ham with pecorino, then savour a caffè macchiato amid the splendid seclusion.

Outside the people traffic is heavy. A tourist peers through the library and reading room window at me sitting peacefully. Can't she see I'm busy?

Colin Cameron